Agreeing To These Terms
By using this website you accept the terms on this page. If you do not accept them, stop using the site.
These terms govern use of the website itself — reading its pages and submitting an enquiry. They are not the terms of a treatment, a distinction explained properly further down, because confusing the two is the likeliest way to misunderstand where you stand.
Nothing here removes rights you have as a consumer under UK law. Where a term conflicts with a right the law does not allow to be excluded, the law prevails.
Who May Use This Website
The site is intended for adults looking at information about cosmetic teeth whitening. You may read it from anywhere, but it is written for a UK audience and the service it describes operates in the UK.
By submitting an enquiry you confirm the details are your own or that you are authorised to provide them, and that they are accurate. Submitting somebody else's contact details without their knowledge is not acceptable use and creates a real problem for whoever then receives correspondence they never asked for.
Enquiries are expected from adults. Where one concerns someone under 18, state that openly in the message.
What You May And May Not Do Here
You are welcome to read these pages, save or print them for your own reference, and share a link. Ordinary personal use is what the site is for and needs no permission. What is not permitted is set out below — none of it unusual.
- Copying substantial parts of the content to publish elsewhere as your own, or reproducing it commercially without permission.
- Scraping, harvesting or systematically extracting content or data from the site by automated means.
- Attempting to gain access to any part of the site, its database or its hosting that is not publicly available.
- Introducing malicious code, or doing anything intended to disrupt, overload or interfere with the site's operation.
- Using the enquiry route to send abusive, threatening, unlawful or deliberately false messages, or to send bulk or unsolicited commercial material.
- Submitting another person's personal details without their knowledge or authority.
- Presenting the site or its content in a way that suggests an endorsement, partnership or affiliation that does not exist.
Access may be withdrawn where use of the site breaches these terms.
The Accuracy Of Information On This Site
Content here is prepared with care and offered in good faith as general information. It is not a specification and not a promise about your individual circumstances.
Websites go out of date in ordinary ways: what is offered changes, promotional offers run for limited periods and are replaced, and a description written at one time may not reflect practice at another. No guarantee is given that every page is complete, current or error-free at the moment you read it.
The practical consequence matters more than the wording: if something here is important to your decision, confirm it at the point of enquiry. A figure, an inclusion or an availability statement should be checked before you commit, not afterwards.
An Enquiry Is Not A Booking
This is the most important clause on the page, so it is stated plainly rather than buried.
Submitting an enquiry does not create a booking, reserve an appointment, or form a contract for treatment. It is a request to be contacted. Nothing is confirmed by sending it, and no appointment exists until expressly agreed with you.
Equally, information on this site is not a binding offer capable of being accepted by submitting a form. Package descriptions and any published figures are an invitation to enquire; what applies to you is what is confirmed when your appointment is arranged.
This matters practically. If you are working towards a fixed date, do not treat a submitted enquiry as a secured slot — wait for explicit confirmation, and chase rather than assume.
Treatment Terms Are Agreed Separately
These website terms deliberately do not set out the terms of a treatment, and it is worth being open about why rather than leaving a gap you might read as an answer.
What you pay and when, how an appointment may be rescheduled or cancelled by either side, whether a deposit applies, what happens if either party cannot attend, and how a complaint about treatment is handled are not stated on this website. Rather than publish rules here that might not match actual practice, they belong to the agreement you reach when your appointment is arranged.
What follows from that is a recommendation rather than a disclaimer. Before you commit to an appointment, ask for the treatment terms explicitly and get them in writing. Ask what the total is, what it includes, what happens if you need to change the date, and what applies if you cancel. A written enquiry thread is a good place to hold that record. Do not infer any of it from this page, because it is not here.
This Website Does Not Provide Dental Or Medical Advice
Everything on this site is general information about a cosmetic treatment. It is not dental advice, not medical advice, and not an assessment of you.
Nothing here confirms whitening is suitable for you. Suitability is established individually at a pre-consultation and cannot be determined from a web page. Whitening is not suitable for everyone.
Do not use this site as a reason to delay seeing a dentist. If you have dental pain, untreated decay, gum problems, or any concern about your teeth, that needs a dentist rather than a cosmetic treatment, and no page on this website is a substitute for that appointment. Results of cosmetic whitening vary between individuals and no particular outcome is promised.
Ownership Of The Content On This Site
The text, layout, design, graphics and logo on this website are owned by the business operating it or used with permission, and are protected by copyright and other intellectual property rights. The name and logo are not free for others to use.
You may reproduce content for personal, non-commercial reference. Beyond that — republishing, redistributing, adapting or commercial use — needs permission first. A short attributed quotation with a link is ordinarily unproblematic; wholesale copying is not.
Links To Other Websites
This site links to others in places. Those links are for convenience and do not imply endorsement of the linked site, its content or its practices.
Once you follow a link away from here you are on a site controlled by someone else, subject to their terms and privacy policy, and no responsibility is accepted for their content or availability — worth remembering before entering personal information on a page you reached through a link. Our own Privacy Policy applies to this site only.
You may link to this website from your own, provided you do so fairly and do not present the connection in a misleading way or imply an association that does not exist.
Availability Of The Site
The site is provided on an “as available” basis. It may be unavailable for maintenance, a hosting problem, or reasons outside anyone's control, and no guarantee of uninterrupted access is given. Pages and features may be changed, added or withdrawn without notice.
If the site is down when you were about to send a time-sensitive enquiry, treat that as a reason to try again rather than evidence your message arrived.
Limits On Responsibility
Some limits on liability are ordinary and reasonable; others are not permitted by law. Both belong here.
To the extent the law allows, no responsibility is accepted for loss arising from reliance on the general information published here, from the site being unavailable, or from any error or omission in its content — in particular for a decision taken solely on the basis of a page here without confirming the position at the point of enquiry.
What is not excluded, because it cannot lawfully be excluded, includes liability for death or personal injury caused by negligence, liability for fraud or fraudulent misrepresentation, and any other liability that UK law does not permit to be limited. Nothing on this page affects your statutory rights as a consumer.
These limits concern use of the website. Responsibility in connection with a treatment actually provided is separate, governed by the agreement made when that treatment is arranged.
If Part Of These Terms Cannot Be Applied
If any part of these terms turns out to be unenforceable, that part is treated as removed and the rest continues to apply. One clause failing does not bring down the whole page. Equally, not enforcing a term on one occasion does not mean it has been given up.
Changes To These Terms
These terms may be revised from time to time. The version published here is the one that applies, and by continuing to use the site you accept the terms as they stand when you use it. No notification is sent when they change, so if you are returning after a long gap and about to submit personal details, read this page again first.
Which Law Applies
These terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.
If you are a consumer resident elsewhere in the United Kingdom, this does not deprive you of the protection of the consumer law of the part of the UK where you live.
Raising A Question About These Terms
As with everything else on this site, we should be straightforward about the contact position rather than print something that looks reassuring and reaches nobody.
No telephone number, email address or postal address is published anywhere on this website, and no company registration number, VAT number or trading address is published either. There is therefore no separate legal contact route to give you. Questions about these terms should be sent through the written enquiry route, stating clearly that your message concerns the website terms rather than a treatment enquiry.
If you need formal business identification details — for a complaint, a records request, or simply to know who you are dealing with — ask for them directly when you enquire. That is a reasonable request and you are entitled to a clear answer before agreeing to anything.
The contact page explains how the enquiry route works and what to include in a message. The Privacy Policy covers how your information is handled, and the Prices page sets out what each treatment package contains.